At Upptic, we believe the best way to understand the future of game marketing is to listen to the pioneers who shaped the industry. Few embody that journey more than Sinjin David Jung, Founder and Lead Game Designer of PeekingDuckStudios. Gaming has been a defining part of his life—from esports in the late 90s to building his own studio today. His story reinforces what we know to be true: success in this industry isn’t just about great games—it’s about great strategy.
Standing Out in a Competitive Market
Jung’s perspective echoes what we emphasize with every client: competition in the gaming industry is fierce. He puts it plainly—without a niche, creativity, and the right mobile game marketing strategy, even the most innovative titles risk being buried.
“If you can’t stand out with something new, and go for a niche first, unless you have 100 million dollars for video game advertising, you’re just not going to get anywhere.”
We see this every day. The games that win aren’t just well-designed—they’re paired with a scalable marketing engine from day one.
Marketing First, Not Afterthought
As Jung points out, developers researching how to market your game need to think about marketing before launch, not after. That’s why our approach at Upptic always starts with a marketing foundation. Mobile game marketing, audience research, creative testing, and data-driven iteration are not optional add-ons—they are the launchpad for growth.
Our Core Beliefs:
Marketing strategy must begin on day one
Niche focus creates early traction
Data + creativity drives sustainable growth
Web3, Ownership, and Digital Economies
Jung also shares our curiosity about Web3 games and their potential to transform player relationships. Ownership of tradable digital assets introduces something bigger than a game economy—it creates the possibility of true online economies.
This perspective aligns with how we view innovation: technology that reshapes player behavior is also technology that reshapes game marketing strategy.
The Role of AI in Game Development
We agree with Jung’s take on AI in gaming: it won’t replace developers, but it’s already reshaping production.
From prototyping game loops to streamlining production tasks, AI tools help teams move faster and focus on higher-value creative decisions. At Upptic, we see the same transformation happening in marketing—AI isn’t building campaigns for you, but it’s amplifying what the best teams can do.
Where Game Marketing Goes Next
The future of video game marketing belongs to developers who combine innovation with the right partners. Emerging tech like AI and blockchain will change the industry, but without a strong game marketing agency to guide strategy, even the most creative studios risk getting lost in the noise.
At Upptic, we’ve built our platform and expertise to help studios thrive in exactly this environment. For us, the takeaway from leaders like Jung is clear: marketing isn’t a side quest—it’s the main storyline.