Tom makes sure Upptic is a well oiled machine and a place that motivates and sets up our great people to do what they are awesome at. Tom is also spearheading the software-as-a-service side of our company. Prior to Upptic, Tom bootstrapped a successful ad-tech company, which was acquired in 2017. Tom grew up in Fargo, North Dakota, don't cha know, and is currently based in Austin, TX.
Warren has built performance marketing divisions and launched massive apps for companies like Nexon, Wargaming and Blastworks. His passion is building great teams that combine art, data and psychology to create inventive, over-performing marketing campaigns. When he’s not launching apps he sings songs and casts spells.
Mike is a born and raised Texan, who has spent his career straddling the two worlds of technology and product. He is passionate and driven to solve complex problems while keeping a clear focus on business outcomes. Over Mike's career, he has led both development and product teams on several leading SaaS product offerings and helped foster innovation and collaboration cultures while working directly with clients to ensure measurable business values.
Director, User Acquisition
Rayne spent the last handful of years working with incredible people on world-class games. He has an ever-growing passion for driving company success and building strong partnerships.
Xander stumbled backward into the world of growth marketing via music blogging, web development, marketing operations, and performance marketing at various agencies and startups. Xander is responsible for Upptic's go-to-market strategy - from revenue growth to building the leading brand in game marketing.
Caitlyn is an artist with ten years of experience in the mobile games space. She's always searching for fresh concepts, constantly experimenting to find winning creatives. Outside of work, she focuses on multiple hobbies, including illustration, writing, reading, and knitting the occasional sweater. She lives in Seattle with her husband and cat.
Senior User Acquisition Manager
Kevin is an avid gamer and marketing specialist who has built partnerships and successful marketing portfolios over the last several years. When not in the office, he pursues his passion for the arts, producing music and dancing with The Company, an award-winning choreography team in the Bay Area.
Ava loves to make beautiful things. She graduated from the School of Visual Arts, studying illustration and graphic design. With over a decade of experience, she has worked in a number of industries from fashion, outdoor sports and mobile gaming. She has a background in indie comics, branding, toy and apparel design she loves to bring fun, color and energy to every project. She also teaches yoga and loves playing outside in the Pacific Northwest.
Senior Visual Designer
Rachael originally hails from southeast Alaska and has worked in the design and animation industry in some capacity in every state along the west coast. She currently calls Seattle home along with her husband and snorty pug. Her background is in 2D animation, design, and illustration. In her free time, she likes to draw traditionally with pen and ink on paper and watches more horror movies than is probably healthy for a single person. She is currently a motion graphics designer on Upptic's creative team, animating and designing video ads for various mobile gaming clients.
User Acquisition Manager
Matt Talmadge brings his analytical and client management skills from his financial consulting background to assist with all aspects of user acquisition. His strong work ethic and dedication to achieving the highest results comes from 20 years of competitive swimming.
Sam began his digital marketing career in 2012 and quickly fell in love with analytics and data storytelling. He continually looks for new tools to add to his data tool belt and also has a penchant for automation. Outside of work you can find Sam training/competing/teaching historical fencing or with his wife and retired racing greyhounds.
Kaden moved to the Bay Area to attend the Academy of Art University and has lived there ever since. He has spent the past several years working in the marketing industry designing ads for mobile games and apps. He enjoys thinking up new ways to create content that'll catch a user's eye. In his free time he likes to juggle a variety of creative and nerdy hobbies. His current passion is crafting cosplay for conventions and filming silly videos for social media.
Web3 Growth Manager
Ian is building on years of Ad Tech experience at Vungle as a UA Manager at Upptic; he currently manages the SDK channel portfolio for our clients. Outside of work, he’s making crazy music (EDM, rap, and trying to get into reggaeton), playing board games, and/or hanging out with his fierce Yorkie named Ragnar.
Full Stack Engineer
Driven by curiosity from the beginning, Ryan has worked with enterprises of all sizes to architect a variety of custom software solutions. Given his modern and ever-growing tech toolbox, he skips the question of "if" something can be done, and goes straight to working on the "how". Seeing the tools and services he builds being used and making an impact always brings a smile to his face.
Kevin is a devoted father of two. Over the past few years he took a deep dive into Full Stack Development and found his passion in Front End Engineering. Beginning his roots in Georgia, he managed to go to Colorado, then to Oregon, and has finally settled down in Las Vegas, Nevada. The city that never sleeps seemed appropriate for a father of two kids under 4. Outside of work you can find Kevin trying to fit in as much Deep Sea Fishing as possible, and desperately trying to keep the baby shark song out of his head.
Associate UA Manager
Steven originally worked in the healthcare industry but he's always had a big passion for gaming and a love of learning, which he hopes to use to help Upptic continue growing. Food is his love language, and he lives by the motto "You should work to give your dog the life he deserves".
Aaron is a data scientist who is a bonafide lover of data and machine learning. He graduated from UCLA with a degree in statistics and has spent his career working with some of the largest technology and consulting companies tackling complex business problems. Outside of work you can find Aaron camping and hiking outside of Washington, D.C. or playing chess in the park.
Monika has an academic background in web design and engineering, but she has always been passionate about art. Her creative process is driven by design thinking and interest in user experience. Monika's hobbies outside of art include befriending animals, playing puzzle games, and dressing up in unique outfits.
Josh is building on 4 years of experience at EA, where he created marketing content for mobile games, AAA cross platform games and esports. Josh is most excited by the emerging web 3 space, and figuring out new approaches to advertising in this frontier ecosystem.
Business Development Rep
Cailey enjoys interacting with people and making connections which is why she has spent the last decade in sales and events. Her growth focused mindset and dedication to work is fueling her excitement for web3 and mobile games. In her spare time, she enjoys yoga, live music, and water skiing.