Tom makes sure Upptic is a well oiled machine and a place that motivates and sets up our great people to do what they are awesome at. Tom is also spearheading the software-as-a-service side of our company. Prior to Upptic, Tom bootstrapped a successful ad-tech company, which was acquired in 2017. Tom grew up in Fargo, North Dakota, don't cha know, and is currently based in Austin, TX.
Warren has built performance marketing divisions and launched massive apps for companies like Nexon, Wargaming and Blastworks. His passion is building great teams that combine art, data and psychology to create inventive, over-performing marketing campaigns. When he’s not launching apps he sings songs and casts spells.
Mike is a born and raised Texan, who has spent his career straddling the two worlds of technology and product. He is passionate and driven to solve complex problems while keeping a clear focus on business outcomes. Over Mike's career, he has led both development and product teams on several leading SaaS product offerings and helped foster innovation and collaboration cultures while working directly with clients to ensure measurable business values.
Director, User Acquisition
Rayne spent the last handful of years working with incredible people on world-class games. He has an ever-growing passion for driving company success and building strong partnerships.
Senior Manager, Growth
Xander stumbled backwards into the world of growth marketing via music blogging, web development, marketing operations and performance marketing at various agencies and startups. As Growth Lead, Xander work’s on high impact business objectives across both the service and technology sides of the business.
Caitlyn is an artist with ten years of experience in the mobile games space. She's always searching for fresh concepts, constantly experimenting to find winning creatives. Outside of work, she focuses on multiple hobbies, including illustration, writing, reading, and knitting the occasional sweater. She lives in Seattle with her husband and cat.
User Acquisition Manager
Originally from the East Coast, Kevin moved to the Bay Area in 2015 and joined Nexon M as part of the User Acquisition team. In mid-2019, he was given the opportunity to join Upptic as a UA Manager, focusing on ad ops, Google management, portfolio analytics, and retargeting. When not at work, Kevin can usually be found dancing with The Company, an award-winning urban choreography group based in Daly City.
I'm deeply interested in using analytics and machine learning to improve processes and help others make better decisions. After obtaining a Master's degree in Biology in 2016, I ended up in a data analytics role at a biotech company and haven't looked back. When I'm not reading about machine learning and experimenting with AI, I like to spend my time cooking, hiking, and playing tabletop RPGs. At Upptic, my main goal is to help the UA team stay on top of metrics and buy inventory profitably with the use of buy models and automated bidding.
Senior Visual Designer
Ava loves to make beautiful things. She graduated from the School of Visual Arts, studying illustration and graphic design. With over a decade of experience, she has worked in a number of industries from fashion, outdoor sports and mobile gaming. She has a background in indie comics, branding, toy and apparel design she loves to bring fun, color and energy to every project. She also teaches yoga and loves playing outside in the Pacific Northwest.
Senior Visual Designer
Rachael originally hails from southeast Alaska and has worked in the design and animation industry in some capacity in every state along the west coast. She currently calls Seattle home along with her husband and snorty pug. Her background is in 2D animation, design, and illustration. In her free time, she likes to draw traditionally with pen and ink on paper and watches more horror movies than is probably healthy for a single person. She is currently a motion graphics designer on Upptic's creative team, animating and designing video ads for various mobile gaming clients.
Associate UA Manager
Matt Talmadge brings his analytical and client management skills from his financial consulting background to assist with all aspects of user acquisition. His strong work ethic and dedication to achieving the highest results comes from 20 years of competitive swimming.