Tom makes sure Upptic is a well oiled machine and a place that motivates and sets up our great people to do what they are awesome at. Tom is also spearheading the software-as-a-service side of our company. Prior to Upptic, Tom bootstrapped a successful ad-tech company, which was acquired in 2017. Tom grew up in Fargo, North Dakota, don't cha know, and is currently based in Austin, TX.
Warren has built performance marketing divisions and launched massive apps for companies like Nexon, Wargaming and Blastworks. His passion is building great teams that combine art, data and psychology to create inventive, over-performing marketing campaigns. When he’s not launching apps he sings songs and casts spells.
Mike is a born and raised Texan, who has spent his career straddling the two worlds of technology and product. He is passionate and driven to solve complex problems while keeping a clear focus on business outcomes. Over Mike's career, he has led both development and product teams on several leading SaaS product offerings and helped foster innovation and collaboration cultures while working directly with clients to ensure measurable business values.
Director, User Acquisition
Rayne spent the last handful of years working with incredible people on world-class games. He has an ever-growing passion for driving company success and building strong partnerships.
Xander has been working in games growth technology and infrastructure for most of his professional career. He's also an undercover game designer on the side. Xander is responsible for Upptic's go-to-market strategy – from revenue growth to building the leading brand in game marketing.
Ava loves to make beautiful things. She graduated from the School of Visual Arts, studying illustration and graphic design. With over a decade of experience, she has worked in a number of industries from fashion, outdoor sports and mobile gaming. She has a background in indie comics, branding, toy and apparel design she loves to bring fun, color and energy to every project. She also teaches yoga and loves playing outside in the Pacific Northwest.
Senior User Acquisition Manager
Kevin is an avid gamer and marketing specialist who has built partnerships and successful marketing portfolios over the last several years. When not in the office, he pursues his passion for the arts, producing music and dancing with The Company, an award-winning choreography team in the Bay Area.
Caitlyn is an artist with ten years of experience in the mobile games space. She's always searching for fresh concepts, constantly experimenting to find winning creatives. Outside of work, she focuses on multiple hobbies, including illustration, writing, reading, and knitting the occasional sweater. She lives in Seattle with her husband and cat.
Senior Visual Designer
Rachael originally hails from southeast Alaska and has worked in the design and animation industry in some capacity in every state along the west coast. She currently calls Seattle home along with her husband and snorty pug. Her background is in 2D animation, design, and illustration. In her free time, she likes to draw traditionally with pen and ink on paper and watches more horror movies than is probably healthy for a single person. She is currently a motion graphics designer on Upptic's creative team, animating and designing video ads for various mobile gaming clients.
Sam began his digital marketing career in 2012 and quickly fell in love with analytics and data storytelling. He continually looks for new tools to add to his data tool belt and also has a penchant for automation. Outside of work you can find Sam training/competing/teaching historical fencing or with his wife and retired racing greyhounds.
Kaden moved to the Bay Area to attend the Academy of Art University and has lived there ever since. He has spent the past several years working in the marketing industry designing ads for mobile games and apps. He enjoys thinking up new ways to create content that'll catch a user's eye. In his free time he likes to juggle a variety of creative and nerdy hobbies. His current passion is crafting cosplay for conventions and filming silly videos for social media.
Web3 Growth Manager
Ian is building on years of Ad Tech experience at Vungle as a UA Manager at Upptic; he currently manages the SDK channel portfolio for our clients. Outside of work, he’s making crazy music (EDM, rap, and trying to get into reggaeton), playing board games, and/or hanging out with his fierce Yorkie named Ragnar.
Kevin is a devoted father of two. Over the past few years he took a deep dive into Full Stack Development and found his passion in Front End Engineering. Beginning his roots in Georgia, he managed to go to Colorado, then to Oregon, and has finally settled down in Las Vegas, Nevada. The city that never sleeps seemed appropriate for a father of two kids under 4. Outside of work you can find Kevin trying to fit in as much Deep Sea Fishing as possible, and desperately trying to keep the baby shark song out of his head.
Associate UA Manager
Steven originally worked in the healthcare industry but he's always had a big passion for gaming and a love of learning, which he hopes to use to help Upptic continue growing. Food is his love language, and he lives by the motto "You should work to give your dog the life he deserves".
Aaron is a data scientist who is a bonafide lover of data and machine learning. He graduated from UCLA with a degree in statistics and has spent his career working with some of the largest technology and consulting companies tackling complex business problems. Outside of work you can find Aaron camping and hiking outside of Washington, D.C. or playing chess in the park.
Josh is building on 4 years of experience at EA, where he created marketing content for mobile games, AAA cross platform games and esports. Josh is most excited by the emerging web 3 space, and figuring out new approaches to advertising in this frontier ecosystem.
Nataliia is a User Acquisition Manager with experience in mobile gaming. She has a background in marketing and product analysis, which gives her a well-rounded understanding of the product funnel and business objectives. Nataliia also has a passion for tennis and snowboarding and enjoys electronic music in her free time.
Magda has 9 years of experience working in the marketing industry. She has gained vast expertise in user acquisition for both mature and growing games by working in a big gaming company. She loves working on spreadsheets and analyzing data. She is also a travel enthusiast, plus a fan of playing board games. She was born and raised in Warsaw, Poland, where she currently resides.
Ronny is a creative lead with over six years of experience in motion design. He has a passion for playing keyboards and loves spending his free time playing soul-like video games. When he's not working or gaming, Ronny enjoys exploring the world of Web3 and NFTs.
Web3 Growth Strategist
Dylan is our Asia Pacific rep based out of Melbourne, Australia. His previous experience in strategy consulting combined with his passions for web3 and gaming led him to fit right into our User Acquisition team. When not working, Dylan is either travelling the world in search of the best snow or dreaming about it.
Associate UA Manager
Vanessa brings her marketing and creative background and enjoys building partnerships for success for all things user acquisition. She has an appetite for learning and expanding her skills, especially in the fast growing world of web3 and gaming.