Our guest this week is Maggie Ngai, ASO Lead at Phiture. Phiture equips product and marketing teams with the skills and knowledge they need to grow apps – as well as providing growth management services.
In this week’s podcast we take a dive into App Store Optimization (ASO) – from the basics of what ASO is to the details on ASO components, processes, and strategies. We also talk about Apple’s A/B testing tool and learn more about Phiture’s ethos.
Plus, we discuss some metaverse news from Disney and JPMorgan – and Snapchat’s new initiative allowing creators to make money by putting ads in their stories.
Guest: Maggie Ngai
Disney has appointed a leader for its metaverse strategy
JPMorgan Is the First Bank Into the Metaverse, Looks at Business Opportunities
Snapchat will put ads within stories and share the money with creators