This week on App Talk with Upptic, Malachi Rose joins us for a deep dive on how to run a growth marketing operation at scale. We discuss how accurate measurement, structured creative development, and rigorous and constant testing are key to maintaining a competitive edge, and we share some stories about growth campaigns that fabulously failed.
In industry focus we discuss IPOs and M&A and in the ad tech spaces (Robinhood, Fyber, Digital Turbine, ironSource and AppLovin).
Guest:
References:
Digital Turbine agrees to buy Fyber
ironSource investor presentation
App of the Week:
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