Spindl has launched the first truly web3-native ad network – which could revolutionize web3 marketing with enhanced targeting and better payment methods. Previous “web3” ad networks have all functioned off-chain. Spindl’s ad network is the first to utilize on-chain data and attribution.
Spindl’s Web3 Ad Network
Spindl’s new on-chain ad network represents a significant shift in web3 advertising, offering several key features:
- Enhanced Targeting: By utilizing on-chain data, advertisers can achieve much more precise and effective audience targeting.
- New Payment Models: Advertisers will only pay for verifiable on-chain conversions, such as NFT minting and token swaps.
Implications for Web3 Advertising
The introduction of Spindl’s on-chain ad network is expected to bring several benefits to the web3 advertising landscape:
- Better Valuation: Ad inventory providers can charge more while providing better value, benefiting advertisers and publishers alike.
- Fairer Compensation: By leveraging smart contracts to ensure transparency, Spindl’s payment model promotes more fairness in advertising.
- Performance Marketing: On-chain data allows for better targeting and analysis, potentially driving more value to referrals and lowering up-front costs.
Key insights
Games Growth with Upptic thinks Spindl’s on-chain ad network could significantly impact the web3 ecosystem. It could find the needle (high-value users) in the haystack (web3 ecosystem) – which, up until now, has been extremely difficult. By enabling more precise targeting and fairer payment models, this innovation may help advertisers find high-value users more efficiently within the vast web3 landscape and provide new avenues of revenue for wallet providers.
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