The iOS ecosystem remains a challenge for user acquisition (UA) and retargeting teams alike. Despite years of discussion, many organizations are still struggling to develop a winning strategy – or have abandoned iOS altogether.
Why? Because iOS requires a fundamental shift in how teams collaborate across UA, engineering, and data science.
Dive into this tactical session with Adikteev and Upptic to break down how top teams on both the buy and sell side have cracked the code for profitable growth and what still remains unsolved.
What You’ll Learn
This webinar will cover:
- Structural Challenges of iOS UA & Retargeting: Understand why teams are siloed – and what to change for effective iOS UA and retargeting.
- The Incentives Problem: Discover why publishers aren’t sharing their solutions and how that impacts the industry.
- Opt-in updates and compliance tactics: Get key insights on iOS opt-in rates and maximizing ROI while navigating privacy regulations.
- Channel-Specific iOS Strategies: Learn where you need a dedicated iOS approach vs. where “business as usual” still works.
- The Future of Deterministic & Probabilistic Retargeting: Find out how a 360° retargeting strategy can improve outcomes for apps looking to take advantage of higher ARPU on iOS despite limited visibility.
Why You Can’t Miss This
This is a must-attend session for app marketers, UA teams, and growth strategists who want to stay ahead of iOS’s ever-evolving landscape. This webinar will address why iOS remains a challenge, what strategies work, and how top industry leaders are solving the puzzle.
Meet the Experts
📢 Moderator: Margot Miller, Head of Content at Adikteev
🎙️ Warren Woodward, Chief Growth Officer at Upptic
🎙️ Loïc Anton, Chief Product Officer at Adikteev
With exclusive insights from Upptic, a leader in iOS user acquisition, and Adikteev, the king of retargeting, this session will help you cut through the noise and make data-backed decisions.
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