Another year of running UA for mobile games, another year of learning what actually moves the needle. 2025 kept us on our toes with platform changes, an evolving privacy landscape, and CPMs that spiked and dipped throughout the year. Still, the fundamentals stayed the same: test smart, move fast, and let performance data lead the way.
Here’s a snapshot of where the year took us.
$65M+ in Ad Spend Managed
Managing this kind of budget isn’t about the number itself. It’s about what it takes to manage it well. At this scale, even small inefficiencies compound quickly. The flip side is also true: small optimizations add up to meaningful gains across a portfolio.
What that looks like in practice:
- Disciplined pacing to avoid overspending during volatile auction periods
- Fast creative iteration to keep performance from going stale
- Tight measurement so decisions stay grounded in real signals, not vanity metrics
Scaling without the right systems is how budgets leak. This is where our approach fixes that problem. Our games growth platform connects your MMPs, validates event matching, and flags inefficiencies before they compound. We don’t just manage your budget; we protect it by ensuring every dollar is working for a return.
If you’re not sure where your spend is going, or if you question whether it’s actually working, that’s exactly the problem we solve. Let’s audit your current strategy to see if there are any gaps in performance.
39M+ Installs Delivered
Each install represents a player who gave a game a chance. That only happens when the first impression is compelling and honest; when the ad sets the right expectation and the product delivers on it. Volume matters, but not at the expense of quality. An install that churns on day one isn’t a win for anyone.
What drives install quality:
- Ad-to-game alignment so players get what they expected
- Continuous creative testing to find what resonates
- Feedback loops between creative and UA performance
Volume is a vanity metric if it isn’t backed by retention. We focus on the “why” behind the install, ensuring we attract users who don’t just download, but play. By aligning creative hooks with deep-funnel events, we drive the kind of scale that actually impacts your bottom line.
If you’re seeing high install volume but low Day-30 retention, your UA and creative are likely misaligned. We can help you bridge that gap.
35 Games and Apps Supported
Working across 35 titles means constantly learning what translates across genres and what needs a completely different playbook. What scales a hypercasual title won’t necessarily work for a mid-core RPG. The trick is finding the growth path inside each game’s specific constraints.
What changes game to game:
- Monetization model (IAP vs. ad-monetized vs. hybrid)
- Geo mix and regional creative preferences
- Channel performance varying by genre and audience
This breadth gives us a unique advantage: cross-genre pattern recognition. While UA strategies require a bespoke approach of tuning specific geos, channels, and audiences to your monetization model, winning creative concepts often travel. We take hooks that dominate in one genre and iterate on them to fit yours, blending proven formats with custom research.
Whether you’re launching a new title or revitalizing a legacy app, you shouldn’t have to reinvent the wheel. Let’s look at how our cross-genre data can help you uncover creative and UA strategies your competitors are likely missing.
3,000+ Campaigns Launched
Most wins don’t come from one big idea. They come from incremental testing, which includes tightening creative, treating channels and ad units like the different animals they are, and letting the data sharpen the playbook one test at a time. Not every test hits, but every test teaches.
What 3,000+ campaigns actually means:
- 3,000+ learning opportunities to refine what works
- Constant iteration on creative, targeting, and bidding
- A system that gets smarter over time, not just busier
For us, this number represents a standardized playbook rather than just testing velocity. Because we’ve launched thousands of campaigns, we don’t have to reinvent the wheel or guess at baseline structures. We know what works. We take proven top performers across both creative formats and UA setups, then add the necessary nuance to fit your game.
Stop wasting budget on “discovery” phases that we have likely already solved. We can help you skip the learning curve and deploy a validated system right from the start.
Looking Ahead
2025 reinforced what we already knew: consistent, disciplined execution beats chasing trends. The fundamentals aren’t glamorous, but they work. As we move into 2026, we’re carrying those lessons forward – sharper creative processes, tighter feedback loops, and a continued focus on what the data actually says versus what we assume.