Did you know eleven mobile games surpassed a billion dollars in revenue for 2024? Hard to believe, right. But that’s the facts according to Sensor Towers “State of Mobile 2025” report.
So, how did they do it?
First off, you’d think a game making a billion dollars would be well received, but think again. Some of these games have been roasted across social media for mediocre gameplay, predatory tactics, and even false advertising. So, what’s the catch? Well, for some of them, you’d have to have been living under a rock to not notice the massive ad campaigns they were running. But you don’t need to pour a bunch of money into fake gimmicks and doctored gameplay footage. The key is having an incredibly effective user acquisition strategy.
And that’s where we come in.
Upptic is your partner for games growth. We work with you to understand your product and your audience, and we build creative ads that preform. Backed by data and driven by insight, those ads get tested across multiple channels, and we double down where we see traction. This all comes together with the Upptic Games Growth Platform, where you can track the data behind, and understand the impact of, every ad dollar spent.
So, if you’re ready to take your game to the next level, let us know.