Top AI tools, platforms for marketers – Games Growth with Upptic

In this episode, our panel dives into the ever-evolving landscape of the gaming industry, exploring how small, agile teams are leveraging new technologies to stay competitive amidst a host of challenges. With a backdrop of industry shifts — such as privacy regulations, cooling funding, and structural consolidations — leaders from Upptic, Random Logic Games, and Candywriter share the top AI tools and platforms they are utilizing and how they’ve adapted their strategies and workflows to maximize efficiency and growth.

Tackling industry challenges with lean teams

The conversation kicks off with Upptic CGO Warren Woodward, who discusses how their in-house platform helps teams consolidate various cost-heavy tasks like reporting, data science, and social management, into one streamlined hub. This tool has not only cut costs but also allowed their team to scale rapidly on new projects. Warren highlights the benefits of moving away from traditional cost centers and toward a centralized system that boosts productivity across the board.

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Leveraging AI for content creation and efficiency

Hank Patton, CEO of Random Logic Games, brings AI to the forefront, emphasizing its role in content generation and creative processes. He shares how tools like ChatGPT assist in developing new game content and simplifying voice translation, reducing reliance on costly external services. This evolution in their workflow allows his team to create games with minimal resources while still achieving high-quality results.

Revolutionizing creative production with AI

Meanwhile, Candywriter Creative Director Joey Centeno reveals that AI has become essential to every aspect of their creative production. He mentions tools like Adobe Firefly, Videoleap, and Suno AI, which have enabled them to automate creative tasks, from animation to music production. Joey points out that with AI, their team can now produce content faster and with greater variability, significantly enhancing their testing capabilities.

Embracing a growth mindset in the Age of AI

The discussion wraps up with each panelist underscoring the importance of a growth mindset and a hands-on approach to new technologies. They emphasize that, in a landscape dominated by AI and automation, understanding how to be an “algo-whisperer” and extract the best creative output is crucial. As the conversation closes, each guest shares exciting upcoming projects, including a new game from Random Logic Games, an update for Bitlife, and ongoing developments for Upptic’s platform.

If you’re a game developer or marketer looking to stay ahead in the industry, now is the time to embrace AI, refine your team structure, and explore new opportunities for growth. Reach out to us to see how we can help!