2024 was a challenging year in the games industry, marked by many layoffs, closures, and consolidations. It was also a year of rapid technological development and change, with emerging technologies driving increased efficiency for companies agile enough to adapt.
Technology has always been the core of what makes Upptic tick. Our investment in growth engineering and analytics has enabled us to manage hundreds of millions of dollars in profitable ad spend, driving countless players to the world’s largest games.
That’s why we’re excited to announce that the Upptic Growth Platform is now available for any team to use!
The Upptic platform is the quickest and easiest way to access a powerful marketing analytics and publishing suite for your game. Instead of burning six to seven figures annually on headcount and redundant software, and waiting months to get your data visualization pipeline up and running – you can unlock a full marketing analytics suite for your game in days with Upptic.
What exactly does the Upptic Growth platform do?
- Gather and standardize all your complicated marketing data in one place.
- Empower critical business decisions about your networks, campaigns, and creative performance.
- Access advanced user acquisition tools typically only available to sophisticated publishers. Tools that let you…
- Analyze your playerbase to set accurate media buying goals
- Track cohort performance against your core KPIs
- Forecast future revenue, ROAS, and marketing spend
- Identify and reattribute missing revenue from opted out iOS users to the correct source
Interested? Get started with the Upptic Growth Platform today.
Upptic Growth Platform Key Features
Gather and standardize your marketing data
The critical challenge for any successful growth marketer is understanding how your ad networks, campaigns, and creatives are performing relative to each other and against your goals.
Most advertisers use many ad networks, campaign types, and creative assets – and the critical data to understand how any subset is performing is scattered across many (often dozens) of ad networks and vendor systems.
This is the first problem our growth platform solves. We pull in your critical marketing data from your ad networks, your measurement partner (MMP or internal data warehouse), and your social channels – and standardize all this data into one schema for easy comparison and analysis.
Quickly understand marketing performance, and what to change
Our performance dashboards give you an overview of your marketing performance at a glance – making it easy to understand how your campaigns are performing over time.
You can view the critical data from across your platforms, channels, and campaigns – at whatever level of granularity is critical to making your business decision. It’s a powerful, flexible, and configurable tool to understand what is and is not working with your marketing.
Here are a few ways we use it – and you can too!
Drill down and filter on any combination of channels, geos, campaigns, or creatives to understand how a subset of traffic is performing.
Group the data by many key dimensions, such as ad network, to identify how sections of traffic are performing relative to each other – and your goals.
Group by customizable geographical regions or countries to understand how your performance stacks up globally.
Switch from ROAS to revenue at the click of a button to understand cashflow.
Predict future performance
Understanding current performance is important for optimization, but it doesn’t necessarily provide the critical insights into where your business is headed. Our predictive analytics models deliver the insights you need to make informed decisions about your future – today.
Forecast revenue and return on ad spend (ROAS) for existing cohorts to understand how your current campaigns will mature in the future.
Forecast your marketing spend and pacing against your target ad budget to understand what your team will spend each month – and how to adjust your spending pace if needed.
Unlocking media buying on iOS with Upptic’s Privacy Model
Any mobile marketer advertising on iOS since the release of iOS 14.5 and App Tracking Transparency (ATT) in 2021 has suffered from decreased advertising signal on iOS.
Specifically, a large subset of users are opting out of being tracked by various apps and their corresponding ad network. This means your mobile attribution provider (MMP) is underreporting (in the case of SANs networks) or misreporting (if you’re using fingerprinting) the installs and revenue attributed channels to your ad channels on iOS.
Consequently, you’ll see many ad channels appear to drastically miss their targets if you look at attribution data alone.
However, these networks likely performing much better when you correctly model for your users who have opted out of tracking.
Being able to understand and account for your missing iOS channel revenue dictates a super different buying strategy when relying on MMP data alone. It’s often the difference between turning off advertising and downsizing your business, versus continuing or increasing your marketing investment.
Going into the details of how exactly our privacy model works is beyond the scope of this article but if scaling on iOS sounds intriguing and you’re curious to learn more, let’s hop on call.
There are two critical things to know about our privacy models. They:
- Run in near real time – and can be applied retroactively to historical data.
- Don’t require any special conversion value configuration to get started.
That means if you are having trouble scaling on iOS, you can onboard onto the Upptic Growth Platform and understand your true iOS performance within days.
There’s a lot more we didn’t cover…
This is far from all the features of the Upptic platform – there’s a lot more that we haven’t touched on yet. A few highlights of other features:
- More advanced analytics features – including CPA, engagement, and retention based reports
- Spend projects for games/apps or portfolios
- Granular creative reporting
- Flexible / ad hoc reporting to access any of our underlying data
- A creative workflow module
- Social tracking across Twitter, Discord, Twitch, and other influencer platforms
- And a lot more!