You’ve just launched your latest user acquisition (UA) campaign. The creatives look sharp. The targeting is dialed-in based on what worked six months ago. The budget is live, and you’ve got two weeks to prove that your strategy works.

Now you’re watching your piece-meal dashboards, checking to see if installs are converting to actual revenue. 

You’re tweaking audiences as CPIs climb trying to explain to finance why you need to spend more to learn faster. And wondering if your competitors already figured this out while you’re still testing.

If this feels familiar, that’s because it is.

We’ve seen so many game studios stuck in the same cycle. You test what’s already been tested a thousand times before, burning budgets on educated guesses, hoping this time will be different.

Meanwhile, your competitors are scaling. And you’re still trying to figure out which creative hooks actually convert.

We’ve Optimized Our UA Strategy

At Upptic, user acquisition isn’t just one of our services. It’s one of our three pillars of growth.

We believe sustainable mobile game success is built on three foundations:

  • Precision-targeted user acquisition
  • Razor-sharp creative that performs
  • Analytics that tell you the truth

Get UA right, and everything else amplifies. Get it wrong, and you’re just renting players who’ll churn before they’re profitable.

What Actually Works To Scale Your Game

The reality is that acquiring mobile app users isn’t about guessing anymore. Lucky for us, the platforms have evolved.

  • TikTok and Instagram demand authentic UGC that feels native, not polished.
  • Rewarded video ads work, but only when users actually want what you’re offering.
  • DSP banners? Most studios are still learning the hard way that impressions don’t equal installs.

We’ve run these plays. We’ve scaled budgets from zero to seven figures. We’ve logged what works across genres, geos, and price points. Our customer acquisition strategy is built on data that scales, not outdated beliefs hoping our tech stack gets it right.

Your Growth Marketing Partner, Not Just Another Vendor

What sets modern growth marketing apart isn’t secrecy. It’s collaborative growth.

We don’t hoard insights. If something’s working, we document it, share it with our partners, and move on to the next test. We stay ahead with constant iteration, transparent communication, and a deep knowledge of the mobile game ecosystem. Our team is always learning, ready to share our insights with you. 

We’ve already spent the time and budget figuring out which levers to pull. Now we apply that learning to get your game in front of the right players, at the right cost, without the excessive trial-and-error tax.

See Our Approach in Action

User acquisition is equal parts art and science. The best way to understand how we think about it is to see it in action.

Watch the video above to get a glimpse of how our creative team approaches UA and why we’re confident we can help you grow smarter.

Ready to take your game to the next level? Let’s talk. Book a demo with Upptic today.

 

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