Our Guest this week is Arun Gupta, CEO of Attribution App. Arun’s career has spanned ad tech including working at an ad network and spending 6 years build the Go-To-Marketing organization at the attribution company Adjust.
In this week’s episode we step outside our core competency and interrogate the crossover between web and mobile measurement. We discuss some of the core differences between web and app attribution, and break down specific differences between B2B and D2C within the web measurement.
Also, Vungle buys JetFuel to continue building its ad tech empire, the COVID-19 pandemic has driven permanent adoption of new gamers, and iOS 14.5+ mass adoption finally here.
Guest:
Arun Gupta
References:
Vungle Buys JetFuel
75% of pandemic-driven mobile gaming lift will remain
App of the Week:
Lemonade
Helium
Future
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