In our inaugural episode of App Talk with Upptic we discuss the state of the mobile industry in the face of Apple’s impending iOS 14.5 changes, Google slashing Play Store fees for small developers and Chinese marketers efforts to circumvent Apple’s privacy policies. We do a deep dive into the SKAdNetwork and how unprepared even the industries most major players remain. And we discuss our App of the Week!
Google Play drops commissions to 15% from 30%, following Apple’s move last year
China’s tech giants test way around Apple’s new privacy rules
iOS 14.5, ATT & SKAdNetwork: Reinventing UA in times of uncertainty