Our guest this week is Manu Gambhir, Co-Founder and CEO of Snapyr. Snapyr supercharges player retention for game developers and publishers. They offer the world’s first no-code visual programming language for engagement marketing.

In this week’s podcast we take a dive into retention marketing for games. With UA efficacy decreasing due to increasing privacy restrictions, retention marketing offers important opportunities for maximizing player value. Manu shares his insights on what these opportunities are and how to take advantage of them. We also dive into attribution, measurement, and modeling to understand the full LTV of players.

Plus, we discuss the latest in the Unity merger proposals, some surprising statistics about teens and social media platforms, changes to Reddit’s community points system, Disney’s latest earnings and milestones, and the maybe possible redemption arc of WeWork’s Adam Neumann.

Guest: Manu Gambhir

Industry Insights
Unity Board of Directors Reaffirms Commitment to ironSource Transaction
Teens, Social Media and Technology 2022
Reddit Rolls With Arbitrum to Scale Its Ethereum-Based Community Points System
Disney Earnings
WeWork’s Adam Neumann Gets Backing from Andreesen Horowitz

App of the Week
Spirit Airlines


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