This week a couple of members from our UA team, Kevin and Ian, join us for a special roundtable focused on the state of games marketing.

Starting off with some high-level conversion on the mobile ad industry and Web3 games marketing, we then dive into some of the most interesting tactics and channels they currently see. Conversation turns to client portfolios and channel buckets, before heading into ATT and how SKAN is working for them at the moment.

Plus, we discuss the latest news on tech earnings and games spending (hint: it’s not good) – as well as the latest from Netflix, Tesla, and Minecraft.

Industry Insights
Snap shares plunge 25% on disappointing second-quarter results
Alphabet misses on earnings and revenue for second quarter
Facebook parent Meta earnings Q2 2022
Games spending down 10% to $26.3bn in H1 2022
Netflix to Partner With Microsoft on New Ad Supported Subscription Plan
Elon Musk says Tesla is integrating Steam gaming marketplace into its cars
Minecraft Bans NFTs And Blockchain, Which ‘Do Not Align’ With Game’s ‘Values’
NFT World, Shunned By Minecraft, Says It Will Build Its Own Minecraft With Blockchain And Creators

App of the Week
Project Eluune: Mission Control
Mini Motorways
Auxy Studio


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