Our guest this week is Emma Kong, Sr. Manager, Mobile Growth at Electronic Arts (EA). EA is one of the world’s leading game developers and publishers. Some of their most recognized game brands include EA Sports FIFA, Battlefield, Apex Legends, The Sims, and Need for Speed. They have more than 450M registered players around the world.

In this week’s podcast we take a dive into growth pillars such as UA, data, creative, and tech – and how to unify them. We also talk about team alignment, good communication, buying vs. building, recent UA developments, and collaboration between marketing and product.

Plus, we discuss the latest news from Netflix, Coinbase’s new NFT marketplace, Meta’s giant fees for creators in its metaverse, and more.

Guest: Emma Bobae Kong

Industry Insights
Coinbase launches NFT marketplace in hopes of appealing to crypto and mainstream users
Meta will charge creators fees of up to 47.5% to sell virtual wares in its metaverse
Netflix to launch an ‘Exploding Kittens’ mobile game tied to an new animated TV series
Netflix loses $45 billion in value as subscriber numbers drop
Microsoft is developing an in-game advertising system for free-to-play games

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