Our guest this week is James O’Claire Co-Founder and COO of Bubbleye. Bubbleye is a suite of user acquisition automation tools to help mobile marketers manage and report on their marketing campaigns with a focus on SDK traffic sources.

In this whirlwind episode we discuss various components of UA automation including ideology (whose algorithms should you use), mechanics (how UA automation works and how it gives a differentiated advantage) and what automation means for the future of user acquisition. We also discuss iOS 14.5/ATT/SKAN and the competitive advantage of building a conglomeration of media properties. 

James O’Claire

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