In science, biopsychosocial factors are physical, psychological, and social factors that impact an individual. What does this have to do with gaming?

Joe Schaeppi, Founder and CEO of Solsten, connects the dots in this episode. Joe has a background in both psychology and gaming – starting out as a psychotherapist before moving into gaming as the Head of UX at Big Fish Games. At Solsten, Joe and his colleagues are building an AI-powered platform to better understand individuals – pioneering the use of video games for cognitive assessment and working with companies to create healthier and livelier experiences for gamers.

Listen on to learn how better understanding your users can lead to better outcomes in game development and marketing.

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