Our Guest this week is Ryan Anthony. Ryan is a creative technology expert and the Co-Founder and CEO of DIRT. DIRT is a revolutionary consumer insights research platform and neuro/AI delivery system.
This week we discuss neuroscience in advertising and how applying neuroscience technology and principles to the creative processes in marketing can unite creators and audiences. We dive deep into how neuromarketing tools measure physiological reactions to convert users based on their emotional responses. And we explore how DIRT is working on a solution to make these tools more accessible to a wider audience, unlocking new inspiration and ideas for all creators and not just the leaders in the market.
Plus, Facebook sells itself short with a bug found in the iOS 14 update, South Korea passes a law to force Google and Apple to allow third-party payments, Apple allows developers to redirect users to sign up for services outside the App Store, and Apple delays Child Safety Features to ensure they get it right.
Guest: Ryan Anthony
Industry Insights
Facebook Undercounted SKAdNetwork Conversions For iPhone 12 Users Since February
South Korea will force Google and Apple to allow third-party payments
Apple will let developers redirect users to sign up for services outside the App Store
MAU Vegas officially canceled
Apple delays Child Safety Features after criticism
App of the Week
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