Our guest this week is Mark Loranger, Co-Founder and CEO of Braavo Capital. Braavo Capital provides revenue-based financing options and analytics software to mobile app and game developers.

This week we discuss the user acquisition funding ecosystem and different ways developers can approach funding their companies’ growth. We talk about the pros and cons of different funding models, break down some risks to consider when fundraising, and provide ways to frame your analysis when deciding whether your company is ready to raise capital.

Plus, Facebook finally acknowledges how some of the iOS ecosystem changes will impact their profits, modeled attribution is set to become the default for Google Ads, Facebook pauses work on Instagram Kids amid backlash, and Netflix acquires its first game studio.

Guest: Mark Loranger

Industry Insights

Navigating Change and Improving Performance and Measurement
The future of attribution is data-driven
When you ‘Ask app not to track,’ some iPhone apps keep snooping anyway
Facebook pauses work on Instagram Kids amid backlash
Netflix acquires its first game studio in deal with Oxenfree creator Night School Studio

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