Our guest this week is Arthur Querou, Co-Founder and CEO at Vibe. Vibe helps marketers harness the power of Connected TV and OTT – allowing them to reach millions of households via TV as simply as they run ads on social media.
In this week’s podcast we take a dive into how user acquisition works for CTV and OTT. Who is utilizing CTV and OTT? Is it effective for mobile UA? How do the costs and KPIs differ between these and more traditional web and mobile marketing? Is attribution possible with CTV and OTT – and if so, how? Get the answers to these questions and more!
Plus, we discuss some exciting news – our partnership with Axie Infinity’s Sky Mavis! Other industry insights we cover today include a record-breaking January for games acquisitions, and Netmarble’s announcement that 70% of their upcoming games are going to be blockchain-based.
Guest: Arthur Querou
Industry Insights
Upptic Joins Force with Axie Infinity’s Sky Mavis to scale the industry’s leading blockchain game to mainstream audiences
January games acquisitions reached record-breaking $85.4bn
Sony buying Bungie for $3.6 billion
Stillfront acquires 6Waves for $201m
Netmarble says 70% of upcoming lineup will use blockchain
App of the Week
Recreation.Gov
Discord
League of Legends: Wild Rift
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