On its face, the answer to “who owns user retention” is simple: everyone does. Learn from experts how to fit all the pieces together cohesively and holistically.
✅ Marketing builds awareness, attracts users, and engages them through various channels.
✅ Product works on improving UX, onboarding, gathering feedback and meeting evolving needs.
✅ Ad Mon has to strike a balance between generating revenue and maintaining a positive user experience.
In this webinar, get actionable insights on:
✅ Aligning goals and metrics
✅ Communication and collaboration
✅ Balancing monetization with positive user experience
✅ Agreeing on how to interpret actionable and relevant data around user retention.