This week we discuss games and growth teams with Conrad McGee-Stocks, Director of Growth at Uken Games.  We dive into how increasingly important analytics is to user acquisition, the nuances of developing and marketing for narrative casual games and how to structure your growth team.

Also, ATT enforcement by Apple is only a “few weeks away” and AppLovin IPOs targets a $30 billion valuation.



Tim Cook’s Sway Interview with the NY Times

AppLovin to offer 25 million shares in its IPO valuing the company at $30 billion

Supercell is making three new Clash of Clans games to further expand its fantasy universe


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