From rewarded video to gaming, slots to asian vegetables, Jonathan Lau has a fascinating background in performance marketing and growth strategies. This week we discuss how eCommerce differs from gaming in team dynamics, LTV modeling, channel mix and more.

We also discuss the breaking news of how Apple is punishing MMPs for fingerprinting!

Guest:

Jonathan Lau

 

References:

Arizona’s App Store bill is quietly killed

Nexon makes large investment in entrenched gaming brands

Strikes smacks down Adjust for fingerprint

Weee! is where you can buy Asian and Hispanic groceries

 

Need help with your growth strategy? Let’s talk!

Upptic mobile app growth services - learn more